How to Get Bookkeeping Clients | BizfluentThe rules of marketing are changing fast. Potential clients can be found in more places than ever before. Some of the channels and techniques you used in the past may no longer work. Think carefully about the best approach and remain focused. Here are ten steps to improve the length and quality of your client list. Not all clients and prospects are created equal. You can probably put your existing clients in three groups: great, average and not-so-great.
A Good Way to Find Bookkeeping Clients
Many people decide to become freelancer bookkeepers, either instead of a full-time job, or as a way to supplement a current job. If you have decided to work as a freelance bookkeeper, you will be in charge of getting and keeping clients, marketing yourself and promoting your business. Study the market. Know what local CPAs charge and charge less. Be prepared to negotiate a fee. Keep your hourly rate low in the beginning to get clients.
Getting Ready to Start a Virtual Bookkeeping Business
But, first, let me tell you a bit more about me and how I came about to start a virtual bookkeeping practice. My mission was always to help small businesses through my accounting knowledge.
Freelance bookkeepers are always looking for ways to find bookkeeping clients. But that seems to be a constant struggle for most. Others who haven't started their freelance bookkeeping business yet, but are serious about getting their business off the ground are trying to figure out the best way to find new clients too. I don't know if you have any suggestions … on how to get the attention of prospective clients if you are of my temperament. Are there ways to find new start-ups online so I can contact them via email?
Has any bookkeepers had any luck with social media marketing? Traditional marketing? Network marketing? I have a whole network of over 40, who have already asked if I can connect them with virtual book keepers - please contact me! I see we're both in Phoenix!
One of the biggest obstacles that we face today is trying to figure out how to find new clients. Technology has made it much easier than it used to be a decade ago. Today, we have so many tools at our disposal, allowing us to get creative and unorthodox when it comes to marketing our services. For me, as with many smaller firms and sole tax professionals with small budgets, marketing can be a challenge. Thinking outside the box has allowed me to market my services, while spending very little money. The first cost-effective marketing tool I used over the last few years is an online service-based marketing website called Thumbtack , where professionals can create a profile and market their services to prospective clients in their area. Thumbtack is a fairly new company with an excellent reputation and a unique system, allowing professionals to get new clients without spending a lot of money.