How To Market A Book By Joanna Penn (Part 1)When I heard she was writing a book on marketing, I was eager to see what she would come up with, and managed to wangle an advance copy. I can see it being particularly useful for those who are struggling to get to grips with marketing or to fit it into their busy schedule , but I think everyone could get something from it including traditionally published authors. Sure, there are some lightning strikes where an author can buck the trend, but in general, these myths are disempowering. Authors have always had to do some kind of marketing, but it generally involved physical appearances at bookstore signings, literary festivals or conventions, as well as media appearances. Some authors had publicists within the publishing house or an external marketing firm organizing that for them, so they could just show up and do their thing. You will have to include your platform in your pitch to agents and they will include it in their pitch to the publisher, so marketing comes into the equation before you even get a deal.
Podcast: Play in new window Download. Joanna Penn is the author of more than two dozen books. Joanna knows from experience that writing books can change your life, but that experience comes from a lot of failed attempts, lost investments, and time spent. In order to help other writers, Joanna has turned her wins and losses into invaluable resources on her site, The Creative Penn. In this episode, Joanna will share how you can make a living through self-publishing and marketing your books.
If you don't know much about marketing, don't worry. We all start with nothing. I'm Joanna Penn and back in , I had no book sales, no audience, no website.
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Do you want to sell more books and reach more readers?
No nothing. Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers. How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career. Buy Direct from the Author. You can buy How to Market a Book on Audible.
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