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Management Mistakes and Successes , Tenth Edition
Toggle navigation. The tenth edition presents more new case studies to illustrate management concepts. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders. Tahun:
You are currently using the site but have requested a page in the site. Would you like to change to the site? Robert F. View Instructor Companion Site. Contact your Rep for all inquiries. There he taught a variety of undergraduate and graduate courses in management, marketing, and ethics. Before coming into academia, he spent thirteen years in retailing with the predecessor of Kmart S.
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Hartley's casebook is rich in content with easy to read case studies that are well suited for business professionals. They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles.