Just my type a book about fonts by simon garfield

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just my type a book about fonts by simon garfield

Just My Type: A Book About Fonts by Simon Garfield, Paperback | Barnes & Noble®

Font wonks fight. They champion some typefaces and sneer at others. They go ballistic if a system of signage is altered, as when Ikea changed its designated corporate font from Futura to Verdana in And they show off tribal symbols. This graphic, Mr.
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Published 08.02.2019

10 Best Typography Books 2018

Just My Type: A Book About Fonts [Simon Garfield] on rumahhijabaqila.com *FREE* shipping on qualifying offers. A delightfully inquisitive tour that explores the rich.

Just My Type

The book touches on typography in our daily lives, specifically why people dislike Comic Sans , Papyrus , and Trajan Capitals ; the overwhelming European popularity of Helvetica ; and how a font can make a person seem such a way, such as masculine, feminine, American, British, German, or Jewish. Other widely disliked fonts are discussed in chapter 21, "The Worst Fonts in the World". Chapter 2, "Capital Offence", details font etiquette, while chapter 3, "Legibility vs. Readability", details the difference between a font being "legible" and a font being "readable. Chapter 7, "Baskerville is Dead Long Live Baskerville ", and various "fontbreaks" detail the histories of specific fonts. Reception of Just My Type was overwhelmingly positive. Just My Type was named one of the Amazon.

It examines how Helvetica and Comic Sans took over the world. It explains why we are still influenced by type choices made more than years ago, and why the T in the Beatles logo is longer than the other letters. It profiles the great originators of type, from Baskerville to Zapf, as well as people like Neville Brody who threw out the rulebook. The book is about that pivotal moment when fonts left the world of Letraset and were loaded onto computers, and typefaces became something we realized we all have an opinion about. Today we can imagine no simpler everyday artistic freedom than the pull-down font menu. Here is the spill of history, the echo of Johann Gutenberg with every key tap.

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