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Research Methods - Introduction
Research strategies of election campaign communication research
Research strategies in the field of election campaign communication research refer to the decisions made concerning the objective, the scope, the sampling and the methodology used within a study. The overall purpose of conducting election campaign communication research is to reveal how election campaigns are organized with regard to communicational aspects as well as to show how and with what effect election campaigns are covered by media reports. When conducting election campaign communication research, the specific objective needs to be defined, going along with phrasing the research question. The objective as well as the research question is directly linked to the scope of a study. There are two main campaign communication channels, which can be examined when conducting election campaign communication research:. Based on collected feedback from opinion-polls or media monitoring about party-controlled communication, parties and candidates constantly adjust their communication strategies.
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