Oxford Handbook of Strategy: A Strategy Overview and Competitive Strategy - Oxford HandbooksSkip to main content Skip to table of contents. Advertisement Hide. Handbook of Strategic e-Business Management. Editors view affiliations Francisco J. Front Matter Pages i-xxi.
Handbook of Strategy and Management
The Oxford Handbook of Strategy is a two-volume text on the key subject areas and issues currently under discussion in the field of strategy. Volume One focuses on two major areas: first, the various different approaches to strategy, and secondly, the development of competitive or business unit strategy, where the pursuit of sustainable competitive advantage is the key objective. The first section, Approaches to Strategy, covers the history of the field, economic and organizational approaches, as well as more recent technology and knowledge-based approaches. The second section, Strategic Analysis and Formulation, looks into more detail at different strategic methods, as well as broader issues of organizational learning and strategy in service organizations. Keywords: competition , business unit , competitive advantage , organization , technology , knowledge-based , analysis , formulation , organizational learning , service organizations. Andrew Campbell, editor Andrew Campbell is a Director of Ashridge Strategic Management Centre and active as a consultant on strategic issues for major corporate clients. He is also a visiting professor at City University.
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