'Pure, White and Deadly' Mystery Solved: Why Publishing Can't Catch a Surefire Hit - The AtlanticA couple of years ago, an out-of-print book published in by a long-dead British professor suddenly became a collector's item. Copies that had been lying dusty on bookshelves were selling for hundreds of pounds, while copies were also being pirated online. How exactly did a long-forgotten book suddenly become so prized? The cause was a ground-breaking lecture called Sugar: the Bitter Truth by Robert Lustig, professor of paediatric endocrinology at the University of California, in which Lustig hailed Yudkin's work as "prophetic". I'm telling you every single thing this guy said has come to pass.
Pure, White and Deadly - Vlog 3
Yudkin wrote several books recommending low-carbohydrate diets for weight loss, including This Slimming Business He gained an international reputation for his book Pure, White and Deadly , which warned that the consumption of sugar sucrose , which consists of fructose and glucose is dangerous to health, an argument he had made since at least His father's death left six-year-old Yudkin and his four brothers to be raised by their mother in considerable poverty.
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