Excellence in Public Relations and Communication Management PDF | Public Relations | CommunicationExcellence in public relations and communication management pdf The excellence theory is a general theory of public relations that resulted from a year study of best practices in communication management funded by the. Management paradigm does not exclude traditional public relations activities. Communications management and public relations are very important areas of. Examining several aspect s includin g excellence i n management, an d. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth. Excellence in public relations and communication management.
11th EMScom Excellence in communications Lecture
Excellence in Public Relations and Communication Management
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC International Association of Business Communicators Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.