Competition and product strategy
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Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. It is also suitable for non-business school programmes - e. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
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View Larger Image. Ask Seller a Question. Title: Product Strategy and Management 2nd Edition. Book Condition: Used: Good. A comprehensive and holistic approach to product management, which makes the connection between successful products and a profitable business. The authors repeatedly emphasize the fact that without product strategy and management there would be no markets, no customers, no competition - and therefore no marketing.