McCann Urban and Regional Economics.pdf
With the points M4, M ,, and M, as the spatial reference points, the new Weber optimum. At point G, it becomes advantageous for the firm to serve market point M,, rather. The firm could switch markets completely from M, to Ms. Alternatively, it could decide to supply both markets M, to M,. Under these conditions, it may be that a new optimum location of H arises, in which the firm at H buys from two supplier locations M, and M,, and sells at two market locations, M3 and Ms. More complex arrangements are possible.