Digital marketing integrating strategy and tactics with values pdf

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Simply Sign Up to one of our plans and start browsing. Select a trial membership to give us a try. Cancel anytime. Book Synopsis Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration Mindset, Model, Strategy, Implementation, and Sustainability , Digital Marketing seeks toOutline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity.