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The responses from the trade and from the business press are interesting. Elliot Management already owns a U. The bookstore brand is currently caught in the middle between Amazon and the renaissance of small, independent stores catering to specific subjects mirroring the tastes of their owners, or satisfying local predilections. Elliot Management believes that the strategy used at Waterstones — allowing local bookstores to cater to local tastes providing an in-person experience — will work in the U. Daunt says that he will not dictate to the local store managers and staff. Everything that happens must be focused on bringing this promise of a relevant, differentiated, trustworthy brand experience to life for every customer, every day, in every store. Daunt is counting on the desire for personal, human contact, in contrast to Amazon, which uses technology to personalize online and in its new bookstores.

Uh-oh, it looks like your Internet Explorer is out of date. For a better shopping experience, please upgrade now. Javascript is not enabled in your browser. Enabling JavaScript in your browser will allow you to experience all the features of our site. Learn how to enable JavaScript on your browser. Korean Basics Made Easy--and Fun! Studying Korean is intimidating.